<p>In 2026, brands face a crowded digital arena where standing out demands more than clever ads. Partner marketing strategies are rapidly becoming the secret weapon for businesses seeking authentic connections and scalable growth.</p> <p>This guide will walk you through the essentials of partner marketing strategies, from foundational principles and program types to building a winning approach, measuring impact, and spotting future trends.</p> <p>Expect actionable advice, proven examples, and a clear path to outpace competitors. Ready to future-proof your marketing? Let’s dive in.</p> <h2>Understanding Partner Marketing: Foundations and Value</h2> <p>Partner marketing strategies are transforming how brands grow, connect, and build trust in today’s crowded digital world. Let’s break down what makes these collaborations so powerful and how they set the stage for sustained business success.</p> <img src="https://xqvnmkjynbkcujcrtubi.supabase.co/storage/v1/object/public/article-images/707de49c-10da-435d-9e0a-0fa428196737/article-707de49c-10da-435d-9e0-informational-schematic-diagram-illustrating-the-f-0-3rmkns.jpg" alt="Understanding Partner Marketing: Foundations and Value"><h3>Defining Partner Marketing and Its Core Principles</h3> <p>At its core, partner marketing is a strategic collaboration between non-competing businesses aimed at driving shared growth. Unlike fleeting campaigns, true partner marketing strategies focus on building long-term relationships rooted in trust, mutual value, and aligned objectives.</p> <p>Transparency and open communication are essential. Partners must be clear about goals, resource commitments, and expected outcomes. This creates an environment where both sides win, whether it’s expanding reach, boosting sales, or enhancing credibility.</p> <p>A classic example is the Spotify and Starbucks playlist campaign. Starbucks curated in-store playlists through Spotify, creating a unique experience for customers and promoting Spotify’s service. This trusted partnership delivered value to both brands and their audiences.</p> <p>For a deeper dive into the fundamentals and why alignment matters, check out the <a href="https://www.catchdigital.io/blog/marketing-partner" target="_blank" rel="noopener noreferrer">Marketing Partner Fundamentals</a> guide.</p> <h3>Partner Marketing vs. Channel and Business Partnerships</h3> <p>While partner marketing strategies focus on co-creating demand, channel marketing is about distribution and sales enablement. The distinction lies in intent, structure, and depth of collaboration.</p> <p>Let’s compare the types:</p> <table> <thead> <tr> <th>Attribute</th> <th>Partner Marketing</th> <th>Channel Marketing</th> <th>Business Partnership</th> </tr> </thead> <tbody><tr> <td>Goal</td> <td>Audience growth</td> <td>Product distribution</td> <td>Operational integration</td> </tr> <tr> <td>Scope</td> <td>Campaign/project</td> <td>Ongoing sales/support</td> <td>Shared operations</td> </tr> <tr> <td>Duration</td> <td>Short/long-term</td> <td>Ongoing</td> <td>Long-term</td> </tr> <tr> <td>Financial/Legal</td> <td>Flexible</td> <td>Structured</td> <td>Formal/legal entity</td> </tr> <tr> <td>Risk Level</td> <td>Low/medium</td> <td>Medium</td> <td>High</td> </tr> </tbody></table> <p>For instance, a co-promotion campaign is a partner marketing example, while the Sony Ericsson joint venture demonstrates a deep business partnership. Understanding these differences helps brands select the right partner marketing strategies for their needs.</p> <h3>The Undeniable Benefits of a Strong Partner Marketing Strategy</h3> <p>Why are partner marketing strategies so effective? For starters, they can expand audience reach and deliver cost-efficiency, with some brands seeing up to a 40% reduction in customer acquisition cost. Credibility rises through association, while innovation flourishes when teams combine resources and insights.</p> <p>Consider the Impossible Foods and Burger King partnership. By leveraging Burger King’s distribution channels, Impossible Foods rapidly introduced its plant-based product to a massive market, showcasing how a well-executed partner marketing strategy becomes a sustainable engine for growth.</p> <ul> <li>Audience reach expansion</li> <li>Cost savings and improved ROAS (up to 3x in some campaigns)</li> <li>Enhanced brand trust and authority</li> <li>Faster market entry and product adoption</li> </ul> <p>With the right approach, partner marketing strategies unlock new opportunities for growth, innovation, and enduring impact.</p> <h2>Types of Partner Marketing Programs: Models for Every Goal</h2> <p>In today’s competitive landscape, partner marketing strategies are more diverse and dynamic than ever. The right approach can unlock new audiences, streamline costs, and accelerate growth. Let’s break down the core models and emerging trends shaping partner marketing strategies for 2026.</p> <img src="https://xqvnmkjynbkcujcrtubi.supabase.co/storage/v1/object/public/article-images/707de49c-10da-435d-9e0a-0fa428196737/article-707de49c-10da-435d-9e0-an-informational-diagram-illustrating-five-main-ty-1-0465ik.jpg" alt="Types of Partner Marketing Programs: Models for Every Goal"><h3>Overview of Key Partner Marketing Types</h3> <p>Partner marketing strategies come in multiple forms, each with unique strengths. Here’s a closer look at the most impactful models:</p> <ul> <li><strong>Affiliate marketing:</strong> This performance-based approach leverages influencers, bloggers, and publishers to promote products using unique referral links. For example, the Amazon Associates program empowers content creators worldwide to drive sales and earn commissions. The affiliate channel has seen explosive growth, fueled by digital-first consumers and data-driven optimization. In fact, the <a href="https://www.twinstrata.com/affiliate-marketing-statistics/" target="_blank" rel="nofollow noopener noreferrer">Affiliate Marketing Industry Growth</a> report highlights a surge in global affiliate spend, making it a cornerstone of modern partner marketing strategies. Key metrics: conversion rate, revenue per affiliate.</li> <li><strong>Content partnerships:</strong> Brands collaborate to co-create ebooks, webinars, or podcasts that deliver value to both audiences. HubSpot and Wistia’s joint guides and webinars are textbook examples. Track metrics like leads, downloads, and sign-ups.</li> <li><strong>Co-branding:</strong> Two brands team up for joint products or campaigns, merging brand equity and expanding reach. Adidas x Ivy Park’s apparel line generated massive buzz and sales lift. Metrics include social mentions, media impressions, and sales.</li> <li><strong>Distribution &amp; reseller partnerships:</strong> This model extends your market reach through partners’ established sales channels. Impossible Foods’ rapid expansion via the Burger King Whopper is a prime case. Metrics: units sold, market penetration.</li> <li><strong>Technology integration:</strong> SaaS providers integrate solutions for enhanced customer value and stickiness. Slack’s integration with Google Drive improved user retention and engagement. Key metrics: adoption rate, user retention.</li> </ul> <p>Each of these partner marketing strategies can be tailored to fit different business goals, from rapid sales to long-term brand equity.</p> <h3>Emerging and Hybrid Models in 2026</h3> <p>The partner marketing strategies landscape continues to evolve, with innovative models gaining traction:</p> <ul> <li><strong>Referral programs:</strong> Incentivized word-of-mouth sharing, often automated through digital platforms, drives high-quality leads at lower costs.</li> <li><strong>Influencer/ambassador programs:</strong> Brands tap into micro-influencers and passionate ambassadors for authentic, niche audience reach.</li> <li><strong>Strategic alliances:</strong> Multi-brand coalitions pool resources for larger campaigns and industry-wide impact.</li> <li><strong>Data partnerships:</strong> Businesses share anonymized customer data to power joint campaigns and smarter segmentation.</li> <li><strong>AI and automation:</strong> Artificial intelligence is transforming partner marketing strategies, from automated campaign management to predictive partner selection and personalized content delivery.</li> </ul> <p>These new models blend traditional partnership tactics with cutting-edge technology, giving brands more flexibility and precision in their partner marketing strategies.</p> <h3>Choosing the Right Model for Your Business</h3> <p>Selecting the best-fit partner marketing strategies depends on your goals, audience, and internal resources. Start by assessing your objectives: Do you want to drive sales, build brand awareness, or accelerate market entry?</p> <p>Use this simple comparison table to guide your choice:</p> <table> <thead> <tr> <th>Model</th> <th>Best For</th> <th>Complexity</th> <th>Speed to Launch</th> <th>Typical Metrics</th> </tr> </thead> <tbody><tr> <td>Affiliate</td> <td>Scalable sales</td> <td>Low</td> <td>Fast</td> <td>Conversion rate, ROAS</td> </tr> <tr> <td>Content Partnership</td> <td>Lead gen, authority</td> <td>Medium</td> <td>Medium</td> <td>Leads, downloads</td> </tr> <tr> <td>Co-branding</td> <td>Brand equity, buzz</td> <td>High</td> <td>Slow</td> <td>Mentions, sales lift</td> </tr> <tr> <td>Distribution/Reseller</td> <td>Market expansion</td> <td>Medium</td> <td>Medium</td> <td>Units sold, reach</td> </tr> <tr> <td>Tech Integration</td> <td>Retention, engagement</td> <td>High</td> <td>Slow</td> <td>Adoption, retention</td> </tr> </tbody></table> <p>Remember, there is no universal template for partner marketing strategies. Consider partner maturity, product fit, and available resources. Test different models, measure results, and refine your approach for lasting growth.</p> <h2>Step-by-Step Guide: Building a Winning Partner Marketing Strategy</h2> <p>Building successful partner marketing strategies requires a deliberate, structured approach. Each step, from defining your goals to nurturing long-term relationships, is vital for creating programs that deliver real, measurable growth. Here’s your actionable roadmap to designing and scaling partner marketing strategies that stand out in 2026.</p> <img src="https://xqvnmkjynbkcujcrtubi.supabase.co/storage/v1/object/public/article-images/707de49c-10da-435d-9e0a-0fa428196737/article-707de49c-10da-435d-9e0-diagram-styled-as-a-modern-minimalistic-flowchart--2-yjvbl5.jpg" alt="Step-by-Step Guide: Building a Winning Partner Marketing Strategy"><h3>Step 1: Define Goals and Success Metrics</h3> <p>The foundation of effective partner marketing strategies is clear, measurable objectives. Start by setting specific targets that align with your broader business plan—think “1,000 new qualified leads” or “15 percent increase in brand awareness.”</p> <p>Identify key performance indicators (KPIs) that matter for your partnership. Common KPIs include pipeline generated, customer acquisition cost (CAC), return on ad spend (ROAS), brand mentions, and lead quality. Use these metrics to guide every decision and keep your team and partners focused on what matters most.</p> <p>It’s essential to tie your goals to real business impact, not just vanity metrics. For more on how growth-driven tactics can shape your partner marketing strategies, see <a href="https://www.catchdigital.io/blog/digital-growth-marketing" target="_blank" rel="noopener noreferrer">Digital Growth Marketing Tactics</a>.</p> <h3>Step 2: Identify and Profile Ideal Partners</h3> <p>Pinpointing the right partners is critical for long-term success. Develop an Ideal Partner Profile (IPP) that outlines the traits you’re seeking—such as audience overlap, non-competition, shared brand values, and maturity in the market.</p> <p>Research potential partners using industry publications, social media, or events. Shortlist those who align closely with your target audience and business needs. Always vet for brand fit, reputation, and engagement metrics to ensure your partner marketing strategies are built on a solid foundation.</p> <p>Use a checklist to streamline your evaluation:</p> <ul> <li>Audience similarity</li> <li>Complementary offerings</li> <li>Positive reputation</li> <li>Resource alignment</li> </ul> <h3>Step 3: Outreach and Crafting the Value Proposition</h3> <p>The best partner marketing strategies start with personalized outreach. When contacting potential partners, focus on what’s in it for them. Lead with data-backed insights, case studies, or recent campaign successes to spark interest.</p> <p>Tailor your collaboration ideas to highlight mutual value. For example, suggest a joint webinar if both brands serve similar customer segments. Be clear about how the partnership will drive measurable results for both parties.</p> <p>Tips for compelling outreach:</p> <ul> <li>Reference shared industry challenges</li> <li>Highlight unique strengths</li> <li>Propose initial campaign ideas</li> <li>Keep communication concise and actionable</li> </ul> <h3>Step 4: Negotiate and Formalize the Partnership Agreement</h3> <p>A well-structured agreement is the backbone of successful partner marketing strategies. During negotiations, clearly define the scope, roles, resource commitments, and content ownership for both sides.</p> <p>Set timelines, milestones, and preferred communication channels. Include KPIs and a schedule for performance reviews to ensure accountability. Here’s a sample agreement table for clarity:</p> <table> <thead> <tr> <th>Agreement Element</th> <th>Details Example</th> </tr> </thead> <tbody><tr> <td>Scope</td> <td>Co-branded content series</td> </tr> <tr> <td>Roles</td> <td>Joint content creation</td> </tr> <tr> <td>Timeline</td> <td>3 months, bi-weekly reviews</td> </tr> <tr> <td>KPIs</td> <td>500 leads, 10% engagement</td> </tr> <tr> <td>Content Ownership</td> <td>Shared, with approval rights</td> </tr> </tbody></table> <p>Documenting expectations prevents misalignment and sets the stage for a productive collaboration.</p> <h3>Step 5: Co-Create and Launch the Campaign</h3> <p>Now it’s time to put your partner marketing strategies into action. Develop a detailed project plan with shared milestones, ensuring that both teams leverage their unique strengths for maximum impact.</p> <p>Maintain consistent branding across all assets—logos, messaging, visuals—to build trust with your audience. Joint webinars, co-authored ebooks, or dual-branded product launches are all proven approaches.</p> <p>Success checklist:</p> <ul> <li>Align deliverables and deadlines</li> <li>Assign clear responsibilities</li> <li>Use shared project management tools</li> <li>Monitor progress in real time</li> </ul> <h3>Step 6: Nurture the Partnership for Long-Term Success</h3> <p>The most effective partner marketing strategies go beyond a single campaign. Maintain regular communication and share performance data openly. Celebrate wins together and address challenges as a team.</p> <p>Look for ways to deepen your collaboration—perhaps by expanding into new markets or co-developing products. Remember, a successful first campaign can lay the groundwork for a strategic alliance that delivers outsized value year after year.</p> <p>Invest in relationship-building activities:</p> <ul> <li>Quarterly business reviews</li> <li>Joint planning sessions</li> <li>Ongoing training and enablement</li> </ul> <p>A proactive approach to nurturing partnerships transforms one-off wins into sustained growth.</p> <h2>Technology, Automation &amp; Data: Powering Partner Marketing in 2026</h2> <p>The future of partner marketing strategies is powered by smart technology, automation, and data-driven insights. In 2026, brands that harness these tools gain a decisive edge, driving efficiency and precision across every partnership touchpoint.</p> <img src="https://xqvnmkjynbkcujcrtubi.supabase.co/storage/v1/object/public/article-images/707de49c-10da-435d-9e0a-0fa428196737/article-707de49c-10da-435d-9e0-a-clear-technical-diagram-showing-a-modern-partner-3-oldcr4.jpg" alt="Technology, Automation &amp; Data: Powering Partner Marketing in 2026"><h3>The Role of Technology in Modern Partner Marketing</h3> <p>Today’s partner marketing strategies rely on robust platforms that streamline collaboration and scale performance. Partner relationship management (PRM) systems serve as the command center, handling partner onboarding, enablement, and ongoing communication in one place.</p> <p>Through-channel marketing automation (TCMA) tools make it easy to push co-branded content, manage leads, and allocate marketing development funds. Automated workflows, like webinar syndication or campaign personalization, help teams focus on high-impact tasks instead of manual busywork.</p> <p>For example, when both brands use integrated systems, launching a joint campaign becomes seamless. Each partner tracks progress, shares resources, and aligns messaging, all while keeping data secure and accessible.</p> <h3>Data Tracking, Attribution &amp; Reporting Best Practices</h3> <p>Accurate measurement is the backbone of effective partner marketing strategies. UTM parameters allow marketers to track every click, lead, and conversion back to its source, ensuring credit goes where it’s due.</p> <p>Unified dashboards bring together data from multiple channels and partners, providing a real-time view of shared pipeline, revenue per partner, and campaign ROI. This transparency enables both parties to optimize efforts on the fly and address underperforming tactics quickly.</p> <p>To master attribution, explore resources like the <a href="https://www.catchdigital.io/blog/advanced-utm-attribution-tracking-guide" target="_blank" rel="noopener noreferrer">Advanced UTM Attribution Tracking</a> guide, which breaks down essential tracking methods for partner campaigns. With strong attribution, teams can prove value, justify investments, and foster trust across the partnership.</p> <h3>AI, Personalization, and Predictive Analytics</h3> <p>Artificial intelligence is turbocharging partner marketing strategies in 2026. AI-driven platforms automate routine tasks, recommend next-best actions, and personalize campaigns for each audience segment.</p> <p>Predictive analytics help teams select the right partners, forecast campaign performance, and allocate resources more strategically. By analyzing historical data and real-time signals, marketers can spot trends and seize new opportunities ahead of the curve.</p> <p>Personalization goes beyond just names in emails. AI can tailor content, offers, and timing to each partner’s audience, boosting engagement and conversion rates. As a result, brands achieve greater impact with less manual effort.</p> <h3>Ensuring Brand Consistency and Control</h3> <p>Maintaining a unified brand voice across multiple partners is vital for successful partner marketing strategies. Asset management tools provide a central hub for co-branded materials, ensuring everyone uses the latest approved versions.</p> <p>Automated approval workflows and compliance checks safeguard messaging, visuals, and legal requirements. This minimizes risk and builds confidence on both sides of the partnership.</p> <p>For vendors, these systems offer peace of mind and control. For partners, they simplify execution and reduce bottlenecks. By prioritizing consistency, brands protect their reputation and maximize the impact of every campaign.</p> <h2>Future Trends and Innovations in Partner Marketing</h2> <p>Partner marketing strategies are evolving at lightning speed as we approach 2026. Brands are no longer limited to simple collaborations. Instead, they are tapping into dynamic ecosystems, AI-powered matchmaking, and deeper co-innovation. Let’s break down the trends shaping the future and how your approach can stay ahead of the curve.</p> <div data-youtube-video>           <iframe             src="https://www.youtube.com/embed/IeCMFxVM6HA"             frameborder="0"             allowfullscreen             data-type="youtube"             data-youtube-video-id="IeCMFxVM6HA"           ></iframe>         </div> <h3>The Rise of Ecosystem Marketing and Multi-Partner Alliances</h3> <p>The next wave of partner marketing strategies is all about building interconnected ecosystems. Instead of relying on one-to-one collaborations, brands are forming web-like alliances with multiple partners at once. This approach unlocks exponential reach and shared data pools, making campaigns more powerful and resilient.</p> <p>We’re seeing industry coalitions come together for cross-promotion, co-hosted events, and even joint research. According to the <a href="https://partnerstack.com/articles/state-of-partnerships-gtm-2026-report-press-release" target="_blank" rel="nofollow noopener noreferrer">State of Partnerships in GTM 2026</a>, companies leveraging these ecosystems report higher customer satisfaction and increased revenue growth. The future belongs to brands that can orchestrate these networks seamlessly within their partner marketing strategies.</p> <h3>AI-Driven Partner Matching and Campaign Optimization</h3> <p>Artificial intelligence is revolutionizing how brands select partners and optimize campaigns. Modern platforms now analyze behavioral data, brand fit, and audience overlap to recommend the best matches for your partner marketing strategies. This takes the guesswork out of partnership selection and ensures greater alignment from day one.</p> <p>Beyond matchmaking, AI is driving real-time optimization—automating campaign adjustments, benchmarking partner performance, and predicting ROI. The <a href="https://coterie.global/wp-content/uploads/2025/03/Coteriepartnermarketingskillsreportv4.pdf" target="blank" rel="nofollow noopener noreferrer">Partner Marketing Skills Report 2025</a> highlights AI literacy as a top skill for future marketers. Embracing these tools will set your partner marketing strategies apart in a crowded digital landscape.</p> <h3>Greater Focus on Data Privacy, Compliance, and Trust</h3> <p>Data privacy and compliance are non-negotiable in modern partner marketing strategies. With regulations like GDPR and CCPA evolving, brands and partners must build transparent, trust-based relationships. This means clear data-sharing agreements and robust consent management protocols.</p> <p>Trust goes beyond legal obligations. Audiences are increasingly discerning about how their information is used. Brands that prioritize ethical practices and open communication within their partner marketing strategies will earn loyalty and long-term value.</p> <h3>Expansion of Co-Innovation and Product Partnerships</h3> <p>Co-innovation is emerging as a powerful driver in partner marketing strategies. Brands are moving past co-branded campaigns to jointly develop products, services, and even new customer experiences. SaaS companies, for example, are integrating APIs to deliver seamless workflows.</p> <p>These partnerships accelerate go-to-market timelines and differentiate offerings in a crowded market. By embedding innovation into their partner marketing strategies, brands can unlock new revenue streams and deepen customer engagement.</p> <h3>Measuring “Total Ecosystem Value”</h3> <p>The future of partner marketing strategies is all about looking beyond direct sales. Leading brands are tracking influence, referrals, and customer lifetime value across entire partner networks. New KPIs—like ecosystem-attributed revenue and multi-touch influence—provide a holistic view of success.</p> <p>This shift means marketers need robust analytics and unified dashboards to capture the full impact of their efforts. Measuring total ecosystem value will help brands prove ROI and justify continued investment in partner marketing strategies.</p> <h2>Real-World Success Stories and Best Practices</h2> <p>Learning from real-world applications of partner marketing strategies helps translate theory into action. Let’s break down how leading brands have driven success, built credibility, and scaled growth through smart partnerships.</p> <h3>Case Study: Affiliate Marketing ROI with Amazon Associates</h3> <p>Amazon Associates is a textbook example of how partner marketing strategies can scale revenue and reach. By empowering content creators and influencers to promote products, Amazon taps into diverse audiences globally.</p> <ul> <li>Over 900,000 affiliates worldwide</li> <li>Average conversion rates of 9%</li> <li>Revenue per affiliate varies by niche, with some top partners generating six-figure annual earnings</li> </ul> <p>This performance-driven approach highlights how aligning incentives and tracking metrics fuels long-term growth.</p> <h3>Co-Branding in Action: Adidas x Ivy Park</h3> <p>The Adidas x Ivy Park collaboration demonstrates the power of co-branding within partner marketing strategies. By merging Adidas’ sports heritage with Beyoncé’s cultural influence, both brands created instant buzz and a fresh customer base.</p> <ul> <li>Sold out multiple launches within hours</li> <li>Massive social media spike: 200K+ mentions in launch week</li> <li>Expanded Adidas’ reach to new demographics</li> </ul> <p>This campaign shows how strategic alliances unlock new markets and elevate brand equity. For more on partner ecosystems’ impact, see the <a href="https://www.forrester.com/blogs/the-state-of-partner-ecosystems-2025/" target="_blank" rel="nofollow noopener noreferrer">State of Partner Ecosystems 2025</a>.</p> <h3>Tech Integration for Customer Retention: Slack x Google Drive</h3> <p>Slack and Google Drive’s integration reflects how partner marketing strategies can enhance product stickiness. The seamless file sharing and collaboration features increased user engagement and retention.</p> <ul> <li>40% increase in document sharing within Slack</li> <li>Boosted daily active users for both platforms</li> <li>Higher customer satisfaction ratings post-integration</li> </ul> <p>This tech partnership proves that adding real value for end users drives loyalty and mutual growth.</p> <h3>B2B Content Partnerships: HubSpot’s Collaborative Guides</h3> <p>HubSpot’s joint guides and webinars with partners like Wistia illustrate the lead generation power of content partnerships. These co-created assets helped both brands expand their authority and reach.</p> <ul> <li>50K+ downloads on flagship guides</li> <li>3x increase in qualified leads from webinars</li> <li>Enhanced pipeline and brand trust</li> </ul> <p>Content-driven partner marketing strategies like this deliver measurable results and foster ongoing collaboration.</p> <h3>Key Takeaways and Lessons Learned</h3> <ul> <li>Define clear goals and KPIs from the outset</li> <li>Prioritize mutual value and transparent communication</li> <li>Leverage data and automation tools to optimize performance</li> <li>Build trust through consistent follow-up and collaboration</li> </ul> <p>Strong partner marketing strategies combine creativity, accountability, and the right metrics. For deeper insights on optimizing campaigns, check out <a href="https://www.catchdigital.io/blog/performance-marketing-manager" target="blank" rel="noopener noreferrer">Performance Marketing Manager Insights</a>.<br><br>You’ve just explored the strategies, tools, and real-world examples that can make partner marketing your secret weapon in 2026. But every business is unique—and putting these insights into practice is where the real magic happens. If you’re ready to build a scalable, data-driven partnership program that actually moves the needle, let’s chat. We’ll help you map the right partners, design a growth system, and show you where AI and automation fit in—all tailored to your goals. Ready to turn strategy into predictable ROI? <a href="https://www.catchdigital.io/book-a-consultation" target="blank" rel="noopener noreferrer">Book a Strategy Call</a> and let’s future-proof your growth together.</p>