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Google Ads Management
Landing Pages
The real roadblocks we see most often—and how we've solved them.
01
Your Google Ads spend keeps growing, but you can't prove ROI
Without proper conversion tracking and attribution, you're flying blind. You know money is going out, but you can't definitively tie revenue back to specific campaigns, keywords, or ads. This makes it impossible to know what's working and what's wasting budget. We implement end-to-end tracking using Google Analytics 4 and Tag Manager to give you complete visibility into every dollar spent and every conversion generated.
A home services company came to us spending heavily on Google Ads with zero visibility into what was working. After rebuilding their tracking and campaign structure, they generated 22 qualified leads in their slowest month at 64% lower cost-per-lead.
01
Clicks are coming in, but nobody's converting
High click-through rates mean nothing if visitors aren't taking action. This usually points to one of three issues: poor keyword targeting (attracting the wrong audience), weak landing page experience, or a disconnect between your ad messaging and what users find on your site. We diagnose the conversion breakdown through detailed funnel analysis and fix it with better targeting, landing page optimization, and message matching.
An industrial B2B client was getting traffic but terrible conversion rates. We rebuilt their landing pages with better copy, added qualification steps, and mapped campaigns to pages designed for their specific searches. Result: 21 leads in their 3rd month at $43 each for a business with 5-figure average contracts.
01
Your cost-per-acquisition keeps creeping up
Rising CPAs are often a sign of increasing competition, ad fatigue, or poor account structure. As more advertisers enter your space or your ads become stale, costs naturally increase. We combat this through continuous optimization: testing new ad creative, refining audience targeting, adding negative keywords, and leveraging automation strategically to maintain efficient acquisition costs.
We took over a local service business that had been running Google Ads for a year with climbing costs. After 12 months of active optimization, we decreased their cost-per-booking by 46% while scaling to 1,366 bookings per month.
01
You hit a ceiling trying to scale spend
You've found success at a certain budget level, but when you try to increase spend, performance tanks. This scaling ceiling happens when you've exhausted your highest-intent audiences and keywords. Breaking through requires expanding into new campaign types (Performance Max, YouTube, Display), testing broader match types with smart bidding, and developing more sophisticated audience strategies to find new pockets of profitable traffic.
An ecommerce client was stuck at a spending ceiling. We built out new campaign structures, added Performance Max with custom audiences, and created seasonal promotions. Within 3 months: 180% ROI. By month 4: 242% revenue increase over baseline.
01
Google Ads work, but you have no idea if you're leaving money on the table
Your campaigns are profitable, but you suspect there's untapped potential. Maybe competitors are outranking you, or there are keywords and audiences you haven't explored. Without expert analysis, you'll never know what opportunities you're missing. Our comprehensive audits uncover hidden opportunities in search term reports, auction insights, and competitor strategies to help you capture more market share.
A B2B service company had decent lead flow but no cohesive strategy. After mapping their customer journey and building out the full infrastructure, they closed a 6-figure deal from our lead capture system—something that would've slipped through before.
01
You're managing Google Ads yourself, but don't have time to optimize
Running a business is a full-time job. Google Ads requires constant attention—monitoring performance, adjusting bids, testing new ads, analyzing data, and staying current with platform changes. When you're stretched thin, optimization falls by the wayside and performance suffers. By outsourcing to experts, you free up your time to focus on what you do best while we handle the day-to-day management and strategic optimization.
01
You need results faster than the typical 3-6 month ramp-up
Most agencies tell you to wait months to see meaningful results. While Google Ads does require data collection time, we accelerate the process by leveraging proven frameworks, starting with high-intent campaigns, and using historical data (if available) to make smarter initial decisions. Our structured approach means you start seeing qualified traffic and conversions in weeks, not months, while we continue optimizing for maximum efficiency.
An Alberta wedding company with multiple venues wanted to see ROI sooner rather than waiting for a "perfect" system. We launched their primary campaigns within weeks, getting bookings through the door. Then over the following months, we built a suite of 16+ landing pages mapped to different campaigns and funnel stages—each designed for specific search intent. The result: 40% decrease in cost-per-lead, moving them from "good" to "great" conversion performance. ROI came sooner, then improved consistently over time.
01
Your previous agency delivered reports but no real results
You've been burned before. Beautiful dashboards and monthly reports that showed lots of activity but didn't move the needle on actual business growth. Vanity metrics like impressions and clicks don't pay the bills. We focus exclusively on metrics that matter to your bottom line: cost-per-acquisition, return on ad spend, conversion rate, and ultimately, revenue growth. If it doesn't impact your business goals, we don't waste time on it.
01
You're competing against bigger brands with massive budgets
National chains and well-funded competitors seem to dominate every search. How can you compete when they're outspending you 10-to-1? The answer is smarter, not harder. We help you win through superior targeting, better ad relevance, optimized Quality Scores, and focusing on high-intent long-tail keywords where big brands often neglect to compete. David can beat Goliath with the right strategy.
01
Your Google Ads account is a mess and you don't know where to start
Years of DIY management or multiple agencies have left your account cluttered with paused campaigns, duplicate keywords, and confusing structures. It's overwhelming and you're afraid to touch anything. We've seen it all. Our process starts with a complete audit and restructure, building a clean, logical account architecture that's easy to manage and optimize. Sometimes the best path forward is starting fresh with a solid foundation.