Welcome back to our series on Medium-Impact SEO Strategies for Webflow. In our previous post, we covered the technical SEO basics of sitemaps and robots.txt. Now, let's enhance your content's structure with two powerful techniques: HTML5 semantic tags and internal linking.

These strategies help search engines understand the context and hierarchy of your content even better, which can lead to improved rankings. Let's dive in and see how you can use our Webflow SEO Checklist to check your implementation.

The Power of HTML5 Semantic Tags

HTML5 introduced a set of new tags that provide more meaning and context to your content. These semantic tags tell search engines (and browsers) what each part of your page represents.

Key semantic tags include:

<nav>: For navigation links.

<header>: For the header of a page or section.

<footer>: For the footer of a page or section.

<article>: For self-contained pieces of content, like a blog post.

<section>: For grouping related content.

<aside>: For content that is tangentially related to the main content, like a sidebar.

How to Use Semantic Tags in Webflow:

• In Webflow, you can change the tag of any div block to a semantic tag:
• Select a div block in the Navigator.
• Go to the Settings panel on the right.
• Under Tag, select the appropriate semantic tag from the dropdown menu.

Building a Strong Internal Linking Structure

Internal linking is the practice of linking to other pages on your own website. It's a crucial SEO strategy for several reasons:

• Helps Search Engines Discover Content: Internal links provide a pathway for search engine crawlers to find and index all of your pages.
• Distributes Page Authority: When you link from a high-authority page to another page on your site, you pass some of that authority (or "link juice") to the linked page.
• Improves User Experience: A logical internal linking structure helps users navigate your site and find related content.

Best Practices for Internal Linking in Webflow:

• Link to Relevant Content: Only link to pages that are relevant to the content the user is currently reading.
• Use Keyword-Rich Anchor Text: The anchor text is the clickable text of a link. Use descriptive, keyword-rich anchor text to tell search engines what the linked page is about.
• Create Content Hubs: Group related articles together around a central "pillar" page. This creates a strong topical cluster and signals your expertise to search engines.

Conclusion

By using HTML5 semantic tags and a strategic internal linking plan, you can significantly improve your Webflow site's SEO. These advanced content structure techniques provide more context to search engines, improve crawlability, and enhance the user experience. It's a win-win-win.

Next up in our Medium-Impact SEO series: Boosting SEO with Structured Data (Schema Markup) in Webflow